Digital Marketing Specialist
4 weeks ago
Bimakart is a leading insurance intermediary that partners with multiple insurance companies to provide comprehensive motor insurance solutions.
Job SummaryWe are seeking a highly skilled Digital Marketing Specialist to develop and implement online strategies to drive business growth, increase brand awareness, and generate leads in the motor insurance industry.
Key Responsibilities:- Develop and execute digital marketing strategies (SEO, SEM, social media, Email)
- Manage and optimize website content for user experience and conversions
- Create engaging content (blog posts, social media posts, infographics)
- Analyze website analytics and track campaign performance
- Manage social media presence (Facebook, Twitter, Instagram, LinkedIn)
- Create and schedule posts, stories, and ads
- Engage with followers, respond to comments and messages
- Write compelling blog posts, articles, and guides on motor insurance
- Design visually appealing graphics, videos, and infographics
- Collaborate with cross-functional teams (sales, customer support)
- Develop and send targeted email campaigns
- Manage email lists, subscriptions, and unsubscribes
- Analyze email metrics (open rates, click-through rates)
- Essential: 1-2 years of digital marketing experience
- Strong knowledge of Google Analytics, Google Ads, Facebook Ads
- Proficient in content creation (writing, graphic design, video editing)
- Excellent communication and collaboration skills
- Familiarity with the insurance industry (preferable)
₹6,00,000 - ₹8,00,000 per annum
What We Offer:- Competitive salary
- Opportunities for growth and professional development
- Collaborative and dynamic work environment
- Flexible working hours
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