Digital Marketing Specialist

4 weeks ago


Borivli, Maharashtra, India Bimakart Full time
About Bimakart

Bimakart is a leading insurance intermediary that partners with multiple insurance companies to provide comprehensive motor insurance solutions.

Job Summary

We are seeking a highly skilled Digital Marketing Specialist to develop and implement online strategies to drive business growth, increase brand awareness, and generate leads in the motor insurance industry.

Key Responsibilities:
  • Develop and execute digital marketing strategies (SEO, SEM, social media, Email)
  • Manage and optimize website content for user experience and conversions
  • Create engaging content (blog posts, social media posts, infographics)
  • Analyze website analytics and track campaign performance
Digital Marketing Expertise:
  • Manage social media presence (Facebook, Twitter, Instagram, LinkedIn)
  • Create and schedule posts, stories, and ads
  • Engage with followers, respond to comments and messages
Content Creation:
  • Write compelling blog posts, articles, and guides on motor insurance
  • Design visually appealing graphics, videos, and infographics
  • Collaborate with cross-functional teams (sales, customer support)
Email Marketing:
  • Develop and send targeted email campaigns
  • Manage email lists, subscriptions, and unsubscribes
  • Analyze email metrics (open rates, click-through rates)
Requirements:
  • Essential: 1-2 years of digital marketing experience
  • Strong knowledge of Google Analytics, Google Ads, Facebook Ads
  • Proficient in content creation (writing, graphic design, video editing)
  • Excellent communication and collaboration skills
  • Familiarity with the insurance industry (preferable)
Estimated Salary:

₹6,00,000 - ₹8,00,000 per annum

What We Offer:
  • Competitive salary
  • Opportunities for growth and professional development
  • Collaborative and dynamic work environment
  • Flexible working hours


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