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Marketing Operations Director

2 weeks ago

Gurgaon, Haryana, India RegisterKaro Full time

We are seeking a seasoned Marketing Operations Director to join our team at Registerkaro.

About Us

Registerkaro is a leading provider of business registration and legal compliance services in India. We simplify the process of setting up and running businesses by offering comprehensive, reliable, and cost-effective solutions for entrepreneurs and businesses.

About the Role

The Marketing Operations Director will be responsible for overseeing and managing all aspects of Registerkaro's marketing operations, including leading the PPC Team, SEO Team, Content Team, Social Media Marketing Team, Video Editors, and Graphic Designing Team.

Main Responsibilities
  • Strategic Oversight: Develop and implement a unified marketing strategy that integrates PPC, SEO, content, social media, video, and graphic design to drive business results.
  • Team Leadership: Lead, mentor, and motivate the following teams to ensure collaborative and effective execution of marketing campaigns:
    • PPC Team: Oversee paid advertising campaigns on platforms like Google Ads, Bing, and social media ads.
    • SEO Team: Manage SEO strategies and efforts to improve search engine rankings and organic traffic.
    • Content Team: Supervise content creation, including blog posts, articles, web pages, and other written materials.
    • Social Media Marketing Team: Guide social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter.
    • Video Editors: Collaborate with video editors to produce high-quality videos for campaigns, social media, and website content.
    • Graphic Designing Team: Ensure the production of visually compelling designs that align with brand guidelines and support marketing objectives.
  • Campaign Management: Plan, execute, and optimize cross-channel marketing campaigns to achieve business objectives.
  • Budget Management: Oversee and manage marketing resources to ensure cost-effective use of resources.
  • Analytics & Reporting: Use data-driven insights to track, measure, and report on the effectiveness of marketing campaigns.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
  • 8 to 12 years of proven experience in digital marketing, with expertise in PPC, SEO, content, social media, video production, and graphic design.
  • Strong leadership skills, with the ability to manage and inspire a diverse team of specialists.
  • Excellent knowledge of digital marketing tools, platforms, and technologies.
  • Strong communication, collaboration, and interpersonal skills.
  • Ability to manage multiple teams and projects simultaneously while ensuring timely execution and quality.
  • A results-driven mindset, with a focus on achieving KPIs and marketing goals.