Data Insights Business Strategist

1 day ago

Hyderabad, Telangana, India beBeeData Full time ₹ 90,00,000 - ₹ 1,20,00,000

Business Data Insights Role

We are seeking an analytical professional to drive business growth through data-driven insights and strategic decision-making.

This role will involve managing and optimizing direct mail marketing performance for credit bureau partnerships, requiring a unique blend of technical skills and business acumen.

You will own the end-to-end targeting and campaign selection process, combining data analysis with strategic thinking to drive response rates, conversion rates, loan volume, and profitability.

Key Responsibilities

  • Campaign Targeting & Selection: Pull and prepare data using SQL to identify target customers for direct mail campaigns.
  • Performance Analysis & Optimization: Maintain and monitor performance metrics, identify trends, risks, and opportunities, and recommend strategies to improve campaign performance and profitability.
  • Business Decision-Making: Use data-driven insights to influence credit policy and campaign execution, weighing trade-offs between targeting breadth, expected performance, and operational constraints.

Requirements

Mandatory:

  • Experience: Minimum 3 years in consumer lending financial services managing portfolio performance and making business-driven credit policy decisions.
  • Business Acumen: Proven track record of interpreting data within a business context to make high-impact decisions.
  • Technical Skills:
  • SQL – Proficiency in writing complex queries to extract and manipulate large datasets.
  • Excel – Advanced skills, including pivot tables, calculated fields, and data visualization.
  • Python – Ability to run underwriting (UW) and response rate models to score customer populations for direct mail targeting.
  • Analytical Skills: Ability to identify performance drivers, isolate anomalies, and develop actionable recommendations.
  • Communication: Strong verbal and written English skills for presenting findings to non-technical stakeholders.

What We Offer

A dynamic work environment that values innovation, collaboration, and continuous learning. Opportunities for career growth and professional development in a fast-paced industry.

About Us

A leading organization in the financial services sector, dedicated to delivering exceptional results and creating value for our clients and stakeholders.

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