Digital Strategy Lead

5 days ago


Gurgaon, Haryana, India beBeeEngagement Full time ₹ 1,80,00,000 - ₹ 2,40,00,000

Enhance customer lifecycle value through strategic partnerships and user-centric design.

Job Overview

We seek a visionary leader to drive business growth, marketing excellence, and customer retention for our clients.

This high-impact role will define the roadmap for engagement and retention strategy, leveraging data analytics to identify user behaviors and drive targeted marketing strategies.

  • Develop and execute the vision and roadmap for user engagement and retention strategy.
  • Own the planning, execution, and performance of marketing campaigns and CRM strategies.
  • Cultivate and lead a high-performing campaign operations team.
  • Leverage data insights to inform marketing strategies and optimize customer experiences.
  • Collaborate with cross-functional teams to drive business outcomes.

Key Qualifications:

  • 8+ years of experience in user engagement, marketing, or retention roles within B2C product-based companies.
  • Strong leadership experience in managing teams and executing multi-channel campaigns at scale.
  • Data-driven mindset with expertise in marketing automation tools and engagement metrics.

Responsibilities include but are not limited to:

* Strategic planning and execution

* Team management and development

* Data analysis and decision-making

* Collaboration and communication



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