
Marketing Campaign Specialist
3 days ago
A leading company is seeking a skilled marketing executive to join its team in Bangalore. The successful candidate will be responsible for developing and executing effective paid campaigns on Meta (Facebook & Instagram) to drive awareness, conversions, and growth.
This role is ideal for someone who loves digital marketing, is data-driven, and wants hands-on experience running high-impact campaigns for a fast-growing consumer brand.
Key Responsibilities:- Develop, execute, and manage performance marketing campaigns on Meta (Facebook, Instagram).
- Drive key outcomes – conversions, retention, and ROAS (Return on Ad Spend).
- Continuously analyze campaign data, optimize targeting, creatives, placements, and bidding strategies.
- Track budgets, daily spends, and campaign efficiency against KPIs.
- Stay updated on platform changes, trends, and competitor strategies.
- Share insights and reports with the marketing team to inform future campaigns.
- Strong interest in digital marketing OR up to 3 years of experience.
- Analytical mindset with comfort in working with data, numbers, and reports.
- Strong communication and collaboration skills.
- Passion for wellness, consumer brands, and e-commerce marketing is an asset.
- Hands-on experience in performance marketing in a fast-growing D2C brand.
- Direct reporting to the brand and marketing team with strong learning opportunities.
- Opportunity to work on campaigns that directly impact growth and brand visibility.
- A collaborative, youthful, and growth-focused work environment.
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