Strategic Content Leader

3 days ago

Gurgaon, Haryana, India beBeeContent Full time ₹ 20,00,000 - ₹ 25,00,000
Senior Content & Communications Specialist

Embee Software is seeking a highly skilled Senior Content Marketing & PR professional to fill a dual-role position that requires a strong content background along with the ability to support media relations, thought leadership outreach, and corporate communications.

Key Responsibilities:
  • Content Development: Develop and manage a content calendar aligned with business priorities, campaigns, and product launches.
  • Messaging Alignment: Collaborate with internal stakeholders to ensure consistent and effective messaging across all touchpoints.
  • Content Creation: Produce high-quality, SEO-optimized content (blogs, web pages, pillar pages) targeting relevant keywords and customer personas.
  • SEO Optimization: Leverage tools like SEMrush, Ahrefs, and Google Search Console to improve content visibility.
  • Thought Leadership: Create whitepapers, case studies, newsletters, and executive ghostwritten articles that position Embee as a market leader.
  • Media Outreach: Draft bylined articles and op-eds for industry publications in collaboration with leadership.
  • Press Release Writing: Collaborate with PR agencies or internal stakeholders to draft press releases, media pitches, and backgrounders.
  • Media Coordination: Assist in identifying media opportunities, coordinating interviews, and placing thought leadership content in relevant outlets.
  • PR Performance Reporting: Track media coverage and contribute to monthly PR performance reporting.
  • Social Media Amplification: Craft platform-specific content (LinkedIn, Twitter, etc.) that supports campaigns, product launches, and PR initiatives.
  • Consistency: Maintain consistency in tone and messaging across all content formats.
  • Message Evolution: Help evolve messaging frameworks based on product/market changes.
  • Content Analysis: Analyze content and PR metrics such as engagement, traffic, backlinks, media placements, and brand mentions.
  • Recommendations: Recommend improvements based on performance.

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