Digital Growth Strategist

3 days ago

Ghaziabad, Uttar Pradesh, India beBeeLeadAcquisition Full time ₹ 10,00,000 - ₹ 12,34,567
Lead Acquisition Specialist

About the Opportunity

We are seeking a skilled Lead Acquisition Specialist to lead our paid digital distribution efforts with a growth hacking mindset. This role focuses on expanding distribution channels, reducing reliance on third-party vendors, and driving ambitious growth targets.

The successful candidate will be a creative problem-solver, adept at idea creation, execution, and continuous iteration to drive high-quality lead generation.

Responsibilities

  • Paid Digital Distribution: Lead and manage all paid digital distribution channels to generate high-quality leads.
  • Strategy & Execution: Develop, implement, and manage a robust lead acquisition strategy, including idea creation, execution, review, and iteration to optimize performance and scale acquisition efforts.
  • Channel Management: Take full ownership of key distribution channels, removing reliance on third-party vendors and bringing channel management in-house for direct control and maximum efficiency.
  • Experimentation & Optimization: Conduct rigorous A/B testing and other experiments to continuously improve campaign performance. Analyze data to identify new opportunities for growth and iterate rapidly on successful strategies.
  • Performance Analysis: Monitor and analyze key metrics to provide insights into campaign performance, optimizing budget allocation to maximize ROI and achieve lead generation goals.

Qualifications

  • 2-3 years of experience in digital marketing or growth roles, with a strong focus on lead acquisition and paid media.
  • A deep understanding of paid digital distribution channels and a track record of successfully managing large-scale campaigns.
  • A proactive, hands-on, and autonomous approach to work.
  • Strong analytical skills and the ability to use data to inform decision-making.
  • A growth hacking mindset with a history of implementing creative, scalable, and unconventional strategies.

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