
Chief Commerce Officer
1 day ago
Head of Ecommerce
About the RoleThe Head of Ecommerce will be responsible for owning the full P&L for the geography, setting aggressive revenue, margin, and CAC/LTV targets.
- Forecast demand and manage end-to-end inventory, ensuring stock-out and ageing stock levels are within target limits.
- Define product-market fit; localize hero SKUs, craft new-product roadmaps, and sunset low ROI lines.
- Collaborate with R&D to adapt formulations for regional regulations and sensorial preferences.
The role involves crafting and executing a holistic growth strategy across D2C, marketplaces, offline, and emerging channels. This includes creating and managing cross-functional teams (growth, ops, CS, retail, trade).
- Orchestrate 360° marketing—performance, influencer, CRM, PR—allocating budgets for max ROAS.
- Establish data pipelines and dashboards, track cohorts, repeat rates, marketplace rankings in real-time.
The ideal candidate will champion customer obsession; mine VOC insights to feed product updates and CX enhancements.
- Negotiate with 3PLs, payment partners, and duty consultants to optimize landed costs and SLAs.
- Present quarterly business reviews to Global Leadership, highlighting wins, risks, and next bets.
The successful candidate will drive strategic partnerships—wellness chains, tourism boards, Ayurveda clinics—to amplify reach. They must ensure legal and tax compliance, including cosmetics claims, import duties, and GDPR-like mandates.
- Deploy test-and-learn culture; run A/Bs on funnels, creatives, bundles, and pricing levers.
- Set up disaster-recovery and continuity plans for supply, logistics, ads, and key seller accounts.
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