Global Marketing Performance Analyst
1 week ago
Job Description
The Lead Marketing Specialist will be responsible for leading end-to-end reporting and analytics for global marketing campaigns, lead generation, and pipeline contributions across regional business units. This includes developing and managing reporting for marketing campaign performance, including lead generation and pipeline contributions.
In addition, the successful candidate will provide strategic recommendations based on forecasting of marketing results to optimize marketing investments. This involves ensuring accurate tracking and integrity of marketing data using tools such as Salesforce, Marketo, and Power BI.
Key Responsibilities
- Develop and manage reporting for marketing campaign performance, including lead generation and pipeline contributions.
- Provide strategic insight and forecasting for marketing results, setting and monitoring performance targets.
- Oversee marketing technology and data governance, ensuring accurate tracking and data flow.
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