Impactful Campaign Strategist Wanted

5 days ago

Tirupati, Andhra Pradesh, India beBeeCampaign Full time ₹ 15,00,000 - ₹ 25,00,000

Marketing All-Rounder Role Overview

Our ideal candidate is a strategic thinker with experience in campaign management, social media leadership, and professional copywriting. They will plan and execute high-impact campaigns, own our social media presence, and craft compelling copy that resonates with our audience.

Key Responsibilities:

  • Define content requirements across channels – push notifications, emailers, banners, landing pages, SMS, RCS, WhatsApp, social media, video scripts, and broadcasts.
  • Lead the content team in writing, editing, and proofreading to ensure timely delivery and high-quality communication.
  • Drive continuous improvement in CTRs, engagement, and conversions through data-backed communication strategies.
  • Collaborate with the marketing team on campaign ideation, messaging frameworks, and brand voice consistency.

Stakeholder Management

  • Act as the primary liaison with internal stakeholders (alliances, partnerships, and restaurant onboarding teams) to ensure timely execution of promotions.
  • Coordinate with alliances to plan, approve, and deliver campaigns as per agreed timelines and brand requirements.
  • Ensure all paid promotions and restaurant deliverables are executed without delays.
  • Align content and promotional strategies with alliance commitments and partner expectations.

Social Media Strategy

  • Manage brand presence on social platforms (Facebook, Instagram, Twitter).
  • Drive followership growth, engagement metrics, and ROI from community building in line with company objectives.
  • Implement innovative campaigns to enhance brand visibility and recall.

Leadership & Team Development

  • Build, mentor, and scale a team of copywriters, social media managers, and campaign executives.
  • Ensure smooth cross-functional collaboration between content, design, alliances, and performance marketing teams.
  • Foster a data-driven and creative-first culture within the team.

Requirements

  • 5–7 years of experience in campaign management, social media leadership, and professional copywriting.
  • Strong portfolio of high-impact campaigns, social media growth, and compelling copy.
  • Hands-on experience with marketing and social media tools.
  • Analytical yet creative mindset—able to turn insights into compelling campaigns.
  • Excellent communication, leadership, and project management skills.

Nice-to-Haves

  • Exposure to performance marketing, growth marketing, or employer branding.
  • Knowledge of SEO-driven content strategy.
  • Ability to create innovative campaigns that go beyond the ordinary.

Benefits

  • Competitive compensation for top performers.
  • Opportunity to lead and shape impactful campaigns.
  • Ownership of the brand voice and social media strategy.
  • Collaborative environment that fosters creativity and growth.

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