Fashion Industry Leader

4 days ago

Jodhpur, Rajasthan, India beBeePublicist Full time ₹ 12,00,000 - ₹ 14,00,000
Senior Fashion Publicist Role

We are seeking an experienced Senior Fashion Publicist to lead our fashion and lifestyle communications strategy. This key position involves developing and executing integrated PR campaigns that showcase each brand's unique aesthetic, positioning, and seasonal focus.

Key Responsibilities:
  • Fashion Media Relations & Thought Leadership: Build strong relationships with fashion editors, stylists, influencers, and journalists to secure impactful media placements in top publications.
  • PR Strategy: Design and execute public relations campaigns tailored for media, including press releases, lookbooks, fashion bios, and trend pitches.
  • Event PR & Brand Showcases: Manage press previews, fashion events, pop-ups, and brand activations to generate buzz and post-event coverage.
  • Crisis Communication: Handle sensitive brand issues with timely and strategic messaging.
  • Content & Messaging: Craft compelling content to support fashion founders and brand leaders with media training, key message development, and interviews.
  • Team Leadership: Guide a team of fashion PR executives, encouraging creativity and industry insight.
  • Performance Metrics & Reporting: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
  • Brand & Reputation Management: Position clients as trendsetters through storytelling and strategic brand alignment.
Requirements:
  • 4+ years of public relations experience, with at least 2-3 years focused on the fashion sector.
  • Strong media relationships with fashion publications.
  • Proven success in leading PR for fashion events and influencer campaigns.
  • Excellent storytelling, writing, and visual communication skills.
  • Deep understanding of fashion trends, consumer behavior, and brand building.
  • Ability to juggle multiple brands and projects in a fast-paced setting.

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