Digital Marketing Specialist

6 days ago

Kollam, Kerala, India beBeeProgrammatic Full time ₹ 8,00,000 - ₹ 12,00,000
Programmatic Buying Expert

We are seeking a seasoned Account Manager/Group Head for Programmatic Buying in Mumbai, Bangalore or Gurgaon locations.

Experience: 2 to 8 Years

Roles and Responsibilities:

  1. Create digital marketing roadmaps and proposals involving DV360 for clients, encompassing awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  2. Optimize App Campaigns on DV360 for reach/install/conversion while having experience of linking App Analytics platform to DV360.
  3. Design different ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration of various platforms to import/export audiences and conversions.
  4. Collaborate with internal teams to implement tracking mechanisms.
  5. Manage client accounts associated with display/TrueView/video/search campaigns by structuring campaigns, IOs, line items, ad groups on DV360/CM/Google Ads platform.
  6. Monitor account daily/monthly for budget caps, campaign pacing, lost bidding, impression share, and other key metrics to carry out optimization strategies.
  7. Support creative design teams with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML5, static display creatives.
  8. Communicate with clients/POC to synchronize campaign achievements with predefined goals.
  9. Generate relevant reports at three stages of the campaign – Before, During, and After auditing the advertising account and identifying gaps in existing structure and targeting.
  10. Plan, execute, and manage programmatic campaigns.
  11. Understand performance across digital channels.
  12. Prior experience working on performance-based campaigns is preferred.

Primary Skills (Mandatory):

  1. Programmatic Buying (Intermediate)
  2. Experience working on DV360
  3. DV360 Certified

Secondary Skills:

  1. Google Campaign Manager (Intermediate)
  2. Marketing

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