Senior Marketing Manager

4 weeks ago


Kolkata, West Bengal, India DinePalace Foodme Full time
Job Description

This is a remote position that offers a competitive salary and a friendly environment. We are seeking an experienced Senior Marketing Manager to lead and execute the company's marketing strategies across multiple channels.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies that drive brand awareness, lead generation, and customer retention.
  • Plan, execute, and optimize marketing campaigns across multiple channels, including digital, social media, email, and traditional media.
  • Lead and mentor a team of marketing professionals, providing guidance on best practices, performance metrics, and career development.
  • Oversee the company's brand messaging and positioning to ensure consistency across all marketing channels and communications.
  • Analyze market trends, customer insights, and competitor activities to inform marketing strategies and identify growth opportunities.
  • Work closely with product teams, sales, and other departments to align marketing strategies with business objectives and product launches.
  • Track and analyze the performance of marketing campaigns using analytics tools, providing insights and recommendations for improvement.
Requirements
  • Bachelor's degree in Marketing, Business, or related field (Master's degree preferred).
  • 4-5 years of experience in marketing, with a proven track record in a senior or leadership role.
  • Experience in developing and managing marketing strategies for both B2B and B2C audiences.
  • Proficiency with digital marketing tools and platforms.
  • Strong understanding of data-driven marketing, customer segmentation, and analytics.
Benefits
  • Competitive salary.
  • Remote job.
  • Friendly environment.
  • Learning and development opportunities to enhance your skills and career.


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