Digital Marketing Strategy Lead

12 hours ago


Chennai, Tamil Nadu, India Dealsinsight Full time
Job Summary

We are seeking a highly skilled Digital Marketing Strategy Lead to join our team at Dealsinsight. This is an excellent opportunity for a seasoned marketing professional to lead digital marketing strategies and drive business growth.

About the Role

The Digital Marketing Strategy Lead will be responsible for developing and executing holistic digital marketing strategies, encompassing SEO, PPC, social media, email marketing, and content marketing. This role requires strong leadership skills, with the ability to manage and mentor a team of digital marketers.

Key Responsibilities

  • Develop and execute comprehensive digital marketing strategies to meet client objectives.
  • Collaborate with clients to grasp their business goals, target demographics, and market dynamics for tailored strategy development and implementation.
  • Perform thorough market research and competitive analysis to pinpoint growth opportunities and inform strategic decision-making.
  • Lead and mentor a team of digital marketers, offering guidance and support to ensure effective campaign execution and foster professional growth within the team.
  • Continuously monitor and analyze campaign performance, delivering regular insightful reports to clients to track progress, optimize strategies, and achieve desired outcomes effectively.

Requirements

  • Bachelor's/master's degree in marketing, business, or related field.
  • Proven experience 3-4 years in digital marketing, preferably in an agency environment.
  • Proficient in various digital marketing channels and tactics like SEO, PPC, social media, email, and content marketing.
  • Experience managing and leading a team of digital marketers.
  • Demonstrates exceptional communication and interpersonal abilities, adept at fostering strong relationships with both clients and internal teams.
  • Possesses an analytical mindset, proficient in data interpretation, and adept at deriving actionable insights to drive informed decision-making.
  • Creative thinking and problem-solving skills.
  • Certifications in digital marketing (e.g., Google Ads, Google Analytics, and Hub Spot) are a plus.
  • Excellent written and communication skills in English.

Compensation

The estimated annual salary for this role is around $120,000, depending on location and experience. We offer a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.



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