Digital Marketing Performance Manager

3 weeks ago

Hyderabad, Telangana, India GenY Medium Full time

About GenY Medium:

GenY Medium is a national, independent digital marketing agency focused on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups. Our team of 100+ professionals has quickly established itself as a leader in the industry, winning digital mandates for several iconic national/MNC brands.

Job Summary:

We are seeking a talented and experienced Performance Marketing Manager to join our dynamic team. The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies, particularly within the real estate sector. This role requires a data-first thinker who can develop and execute innovative campaigns to drive customer acquisition and retention.

Key Responsibilities:

- Develop and execute strong digital media recommendations with supporting validation.
- Develop, execute, manage & maintain media plans.
- Oversee buys, analyze campaigns, and change recommendations to maximize performance.
- Work with cross-functional teams to manage processes.
- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites.
- Stay current with Real Estate industry trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive.
- Track, prioritize, and manage analytics implementation initiatives across teams; serve as a contact for analytics/tracking requests.
- Manage the testing, QA, QC, and debugging of tracking pixels.
- Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared.
- Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance.

Requirements:

- Ability to manage a team.
- Strong quantitative and analytical skills.
- Solid understanding of mathematical concepts.
- Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.
- Understanding of media concepts and terms, creative and budget requirements.
- Experience with Microsoft Office Suite, PowerPoint, Word, and advanced knowledge of Excel.
- Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc.
- Debugging and identification of problems are essential.
- Clear understanding of how to configure profiles and views, including goals, filters, and other Google Analytics functionality.
- Solid understanding of event tracking and how this can be used effectively.
- Ability to create clear and insightful reports using data from Google Analytics and other data sources.
- Excellent Excel skills are an advantage.
- An excellent communicator and able to present ideas, verbally and in writing.

Experience:

- Possess Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience.
- Proven experience as a Performance Marketing Manager or similar role, with a minimum of 3 to 4 years in digital marketing, preferably in the real estate industry.
- Experience in an agency setup would add value to the role.
- Certification in Google Ads or other relevant digital marketing certifications is a plus.

What We Offer:

At GenY Medium, we offer a dynamic and supportive work environment that fosters growth and development. We are committed to helping our employees achieve their career goals and provide opportunities for professional growth and advancement. If you are a motivated and experienced Performance Marketing Manager looking for a new challenge, we encourage you to apply for this exciting opportunity.

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