Data Driven Learning Strategist

4 days ago

Kozhikode, Kerala, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 18,25,000
Retention Marketing Expert Role Overview

We are seeking a data-driven and learner-obsessed professional to drive student engagement, reduce churn, and increase lifetime value across our learning ecosystem.

This role is essential in ensuring learners stay active, motivated, and successful throughout their journey. Experience with marketing automation tools like MoEngage for campaign orchestration and user journey automation is required.

Main Responsibilities
  1. Lifecycle Campaign Strategy & Execution:
    • Design, execute, and optimize retention marketing campaigns focused on increasing student engagement, course completion rates, subscription renewals, and re-activation.
    • Use MoEngage to manage personalized multi-channel campaigns across push notifications, in-app messages, emails, and WhatsApp Messages.
    • Map learner journeys and create automated workflows using MoEngage Flows and Smart Triggers based on behavioral and academic engagement data.
  2. Cross-Functional Collaboration:
    • Work closely with Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones, curriculum needs, and platform updates.
    • Partner with Brand and Creative teams to ensure learner messaging is consistent, motivational, and aligned with educational goals.
  3. Content Personalization & Engagement:
    • Develop personalized communication tracks for different user segments (e.g., new learners, drop-offs, high performers, inactive students).
    • Drive engagement through nudges, reminders, motivational content, milestone celebrations, and academic performance insights.
  4. Performance Analytics & ROI Tracking:
    • Track and analyze key retention KPIs, including batch enrollments, course purchases, lesson engagement, active learners, course completion rates, D7/D30 retention, and subscription renewal rates to evaluate learner behavior, campaign effectiveness, and overall platform engagement.
    • Analyze campaign performance via MoEngage Analytics, Google Firebase, and internal dashboards, providing data-backed insights and recommendations.
  5. Platform Mastery:
    • Deep knowledge of MoEngage, including its segmentation engine, real-time triggers, campaign orchestration, and predictive analytics.
    • Familiarity with WebEngage, CleverTap, or Braze is a plus, but MoEngage experience is mandatory.
    • Maintain a test-and-learn mindset, using A/B and multivariate testing to improve creative and channel performance.

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