Visionary Eyewear Designer
2 weeks ago
About Lenskart's Vision:
We're a pioneering direct-to-consumer eyewear brand, revolutionizing the way people experience the world through our fashion-forward and innovative products.
Our vision is to transform the eyewear industry by building experiences that cater to everyone's needs and purposes. We collaborate with world-class factories in China and India to deliver high-quality products that resonate with our brand values.
To achieve this mission, we're building a world-class eyewear design studio that will give voice to people, reflect their identity, and celebrate their cultures and opinions through unique collections.
Lenskart aims to solve problems and challenges related to eyewear as a lifestyle accessory with passion and dedication.
We're passionate about introducing design-led concepts and innovation that can deliver breakthrough eyewear products and experiences.
**Key Responsibilities:**
- Conceptualize eyewear collections based on occasions, trends, problem-solving innovations, archetypes, subcultures, and fashion-led aesthetics for all Lenskart product brands.
- Propose collections with in-depth user research, keeping 'people' at the center of the design thinking process.
- Conduct product and market research to understand consumer needs and expectations.
- Develop thematic boards that include character, mood, colors, features, shapes, materials, and details based on concept/them.
- Translate concepts into sketches, illustrations, and technical drawings with relevant specifications.
- Incorporate design feedback from internal teams to ensure the range reflects the goal of the team.
- Coordinate with the product & merchandising team for sample and final product development.
- Maintain a design library for all concepts, sketches, and technical drawings as per collection/season/categories for all product brands.
- Maintain physical samples/chips/hardware for core and trend-setting style.
**Requirements:**
- 0-2 years of experience in fashion and lifestyle product design/industrial design/CMF design.
- B.Des or M.Des in Fashion/Product/Accessory Design from NIFT, NID, and other premier design institutes.
- Software skills: Rhino, SolidWorks, KeyShot Pro, Adobe Illustrator & Photoshop.
This is an office-based role for one of our offices in Gurugram or Bangalore.
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