Digital Marketing Specialist
5 days ago
Company Overview:
Loyaltty is a fast-growing startup dedicated to delivering marketing solutions for businesses. We specialize in creating customized strategies that drive engagement, generate leads, and maximize ROI.
About Us:
We are passionate about technology, creativity, and making a positive impact through our products and services. Our expertise spans loyalty, rewards, digital marketing, and communication for the retail industry globally.
Job Description:
We are seeking an experienced Digital Marketing Manager with 5-10 years of experience to develop, implement, and optimize comprehensive digital marketing strategies. The ideal candidate will have a strong background in Social Media Marketing, SEO, PPC, Content marketing, and Analytics.
Key Responsibilities:
- Develop and implement digital marketing strategies tailored to clients' business goals, target audience, and industry trends.
- Manage and optimize PPC campaigns across multiple platforms to achieve desired KPIs, including CTR, CPA, and ROI.
- Conduct comprehensive SEO audits, develop action plans, and execute on-page and off-page SEO strategies to improve organic search visibility and rankings.
- Plan and execute social media marketing campaigns across various platforms to build brand awareness and engagement.
- Create, curate, and manage compelling content across digital channels, including blogs, email campaigns, websites, and social media.
- Analyze performance data using tools like Google Analytics, SEMrush, Ahrefs, or other relevant platforms to measure campaign effectiveness and identify growth opportunities.
- Provide regular reports and insights to clients, outlining key performance metrics, campaign progress, and recommendations for improvement.
- Collaborate with internal teams and clients to ensure alignment of digital marketing efforts with overall business objectives.
Required Skills and Qualifications:
- Experience: 5-10 years of experience in digital marketing, with a proven track record of developing and executing successful campaigns.
- SEO: Strong understanding of SEO best practices, keyword research, link-building strategies, and technical SEO.
- PPC: Hands-on experience managing PPC campaigns across multiple platforms with a focus on maximizing ROI.
- Content Marketing: Proficiency in content creation and management, including writing, editing, and planning content strategies.
- Social Media Marketing: Experience managing social media channels, creating content, and running paid social campaigns.
- Analytics: Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, SEMrush, Ahrefs, or similar platforms.
Preferred Skills:
- Experience in email marketing and CRM platforms.
- Knowledge of conversion rate optimization (CRO) techniques.
- Familiarity with HTML, CSS, and basic web development principles.
Soft Skills:
- Excellent communication and presentation skills with the ability to explain complex digital marketing concepts to clients.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a collaborative team.
- Adaptable and open to learning new tools and strategies.
Education:
- Bachelor's degree in marketing, Business, Communications, or a related field, or equivalent practical experience.
Benefits:
- Competitive compensation based on experience.
- Flexible work schedule, with remote work options.
- Opportunities for professional development, training, and certifications.
- Collaborative and supportive work environment.
- Potential for performance-based bonuses or commissions.
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