Senior User Engagement Manager

2 days ago

Vijayawada, Andhra Pradesh, India beBeeUserAdvocate Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Job Summary

We're seeking a seasoned user advocate to spearhead in-app engagement, retention, and loyalty strategies.

About the Role

This role sits at the intersection of marketing, product, and analytics—responsible for crafting and implementing tactics that boost app usage, session time, and repeat behavior among our existing user base.

Key Responsibilities:
  • Develop and execute app engagement strategies that drive daily active users (DAU), monthly active users (MAU), and session duration.
  • Create gamification-led experiences to foster repeat usage and behavioral stickiness.
  • Promote referral programs with the user base and employees to increase top-of-funnel traffic and create a new acquisition channel.
  • Design engagement models for referred users to drive engagement and initial business outcomes.
  • Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users.
  • Leverage in-app behavioral data to understand user intent signals and cross-product affinities.
  • Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS, and other owned channels.
  • Conceptualize and execute reactivation workflows for dormant or inactive users.
  • Define and own core KPIs: returning user percentage, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.
  • Collaborate with Product and Design to implement in-app features that reinforce engagement (missions, progress bars, badges, etc.).
  • Conduct ongoing A/B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals.
  • Pursue brand partnerships that offer mutual value to increase app engagement and user delight.

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