
Senior Marketing Strategist
1 day ago
Marketing Professionals
Job Summary:
We are seeking a skilled Marketing Executive to spearhead our marketing initiatives.
The ideal candidate will possess excellent communication skills, a strong understanding of current marketing trends, and the ability to develop and implement successful B2B marketing campaigns.
Key Responsibilities:
- Develop and execute B2B marketing campaigns to drive business growth.
- Collaborate with sales and product teams to ensure seamless campaign execution.
- Conduct market research to gather insights on industry trends, competitors, and target audiences.
- Create and manage marketing campaigns across email, social media, and digital platforms.
- Analyze campaign performance and provide recommendations for improvement.
- Work with external vendors, agencies, and contractors to support campaign delivery.
- Maintain CRM systems (e.g., Salesforce) to track lead management and reporting.
Requirements:
- Minimum 2-3 years of experience in B2B marketing.
- Proven knowledge of lead generation and campaign management.
- Familiarity with marketing automation tools.
- Strong organizational and multitasking skills.
- Excellent communication and presentation skills.
- Exposure to account-based marketing is a plus.
- Experience with Salesforce or similar CRM preferred.
- Understanding of digital marketing fundamentals including SEO and SEM.
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