Senior Brand Manager

1 week ago

Palakkad, Kerala, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

Job Overview:

Our organization is seeking an experienced professional to manage and execute operational aspects of brand & marketing.

This role will play a crucial part in managing exhibitions, social media coordination, budget management, brand merchandise, sales collaterals, and vendor management.

The ideal candidate will work cross-functionally with R&D, packaging, sales, HR, and finance teams to ensure seamless execution and alignment with the brand's strategic goals.

  • Manage all administrative and logistical deadlines for exhibitions and marketing events.

  • Coordinate with cross-functional teams to gather product, branding, and technical information.

  • Ensure timely delivery of collaterals, booth materials, and samples to event locations.

  • Collate all leads and visitor data captured during events and ensure accurate and timely upload to SFDC, in coordination with the sales and CRM teams.

  • Act as the liaison between our organization and external social media agencies.

  • Collaborate with internal teams (R&D, Packaging, Sales, HR) to source content ideas and product information.

  • Oversee planning, scheduling, and execution of social media content to ensure brand consistency.

  • Track all marketing expenses and ensure adherence to allocated resources.

  • Collaborate with the finance team for processing invoices, vendor payments, and reconciliations.

  • Maintain updated records and reports on campaign spends and cost effectiveness.

  • Drive the creation, review, and distribution of brochures, presentations, and product sheets.

  • Coordinate with design agencies, internal teams, and printers for timely execution.

  • Maintain a repository of up-to-date marketing assets for the sales team.

  • Identify and evaluate vendors in key markets for printing, branding, gifting, and events.

  • Negotiate terms and ensure quality and timeliness of deliverables.

  • Maintain a database of approved vendors with rate cards and service histories.

  • Ensure consistent implementation of the brand identity across all touchpoints and materials.

  • Review physical and digital branding at office premises, packaging, events, and collaterals.

  • Work with marketing leadership to audit and improve brand consistency.

  • Manage end-to-end execution of branded merchandise such as T-shirts, diaries, calendars, gifting items, labels, and packaging materials.

  • Liaise with creative, sourcing, and procurement teams to ensure quality, timeliness, and budget compliance.

Key Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field. MBA is a plus.

  • 2-4 years of experience in marketing operations, branding or coordination.

  • Industry background – preferably FMCG or marketing/creative agency background with experience in managing BTL activities.

  • Strong project management and multitasking skills.

  • Excellent written and verbal communication skills.

  • Sharp eye for detail and good design sensibility to ensure brand consistency across collaterals.

  • Experience in working with agencies, vendors, and internal stakeholders.

  • Highly organized, proactive, and driven to deliver results under tight timelines.

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