Ad Campaign Strategist

12 hours ago


Cochin, Kerala, India beBeePerformance Full time ₹ 18,00,000 - ₹ 25,00,000

Drive Performance Optimization

Job Description

We are seeking a highly skilled professional to excel in ad campaign strategy, execution, and optimization across multiple platforms.

Key Responsibilities:

  • Plan, launch, and manage paid ad campaigns on Meta Ads Manager and Google Ads.
  • Collaborate with the creative team to build high-performing campaigns.
  • Monitor campaign performance daily and optimize for conversions, ROAS, and CPL.
  • Conduct A/B testing on creatives, audience segments, and landing pages.
  • Generate campaign performance reports and insights using analytics tools.
  • Stay updated with trends and updates in digital advertising platforms.

Required Skills and Qualifications

  • 2–3 years of experience in running Meta & Google Ads campaigns.
  • Strong understanding of paid media KPIs like CTR, ROAS, CPC, CPL, etc.
  • Hands-on experience with tools like Meta Ads Manager, Google Ads, and Google Analytics.
  • Data-driven mindset with a keen eye for campaign insights and optimizations.
  • Ability to manage multiple campaigns across different industries or verticals.

Bonus Points:

  • Experience with remarketing, lookalike audiences, and funnel-based targeting.
  • Experience working in a creative environment.
  • Certification in Google Ads or Meta Blueprint.


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