
Ad Campaign Strategist
12 hours ago
Drive Performance Optimization
Job DescriptionWe are seeking a highly skilled professional to excel in ad campaign strategy, execution, and optimization across multiple platforms.
Key Responsibilities:
- Plan, launch, and manage paid ad campaigns on Meta Ads Manager and Google Ads.
- Collaborate with the creative team to build high-performing campaigns.
- Monitor campaign performance daily and optimize for conversions, ROAS, and CPL.
- Conduct A/B testing on creatives, audience segments, and landing pages.
- Generate campaign performance reports and insights using analytics tools.
- Stay updated with trends and updates in digital advertising platforms.
Required Skills and Qualifications
- 2–3 years of experience in running Meta & Google Ads campaigns.
- Strong understanding of paid media KPIs like CTR, ROAS, CPC, CPL, etc.
- Hands-on experience with tools like Meta Ads Manager, Google Ads, and Google Analytics.
- Data-driven mindset with a keen eye for campaign insights and optimizations.
- Ability to manage multiple campaigns across different industries or verticals.
Bonus Points:
- Experience with remarketing, lookalike audiences, and funnel-based targeting.
- Experience working in a creative environment.
- Certification in Google Ads or Meta Blueprint.
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