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Paid Acquisition Manager

3 weeks ago

Pune, Maharashtra, India Brand Katha Full time
Job Description
As a Performance Marketing Manager at Brand Katha, you will be responsible for planning, executing, and optimizing paid campaigns to maximize performance. This includes analyzing data using tools like Google Analytics to improve ad efficiency and reduce CPA, creating marketing performance reports, collaborating with creative teams to test and refine ad strategies, and implementing new trends and techniques to enhance campaign effectiveness.

You will also craft engaging content tailored to the brand's audience, engage with followers and manage online interactions, maintain brand consistency across all social platforms, and work independently to manage multiple campaigns.