Video Creative Director

3 days ago

Gurgaon, Haryana, India beBeeSpecialist Full time ₹ 40,00,000 - ₹ 50,00,000
Content Generalist Video Specialist

The Opportunity

As a video-centric content specialist, you will transform raw ideas into captivating ads, engaging app videos, or concise YouTube bumpers while working quickly and collaboratively. This role involves collaborating closely with performance marketers, designers, editors, influencer marketers, and the Head of Content to shape how India experiences our brand through impactful video storytelling and content that truly converts.

This is not a role focused solely on writing. It's a creative strategy that delivers results across formats, channels, and audiences.

You will be expected to utilise AI tools to work more efficiently and effectively.

Key Responsibilities:

  • Lead or support short-form video content creation across Meta, YouTube, Google, WhatsApp, and in-app channels
  • Work on everything from video scripts to rough cut planning, voiceovers, and hook-based ideation
  • Co-create campaigns and creative experiments from sustenance videos to retargeting hooks to influencer & show integrations
  • Collaborate with editors, influencers, and designers to bring static artwork and videos to life
  • Use tools like ChatGPT, ElevenLabs, Veo3, Sora, and Midjourney to speed up scripting, voice, and visual ideation
  • Test 2-5 content experiments a week refining based on performance insights
  • Build content that is emotionally rooted, visually clever, and commercially viable in more than one language

Requirements:

  • 4-6 years of experience in video scripting, production planning, content creation, or creative direction (agency, brand, media, freelance all welcome)
  • Conceptualized or produced video ads or content series for platforms like Instagram Reels, YouTube Shorts, Meta ads, Apps or WhatsApp
  • Can think in shots, sequences, storyboards, voiceovers, or visual hooks
  • Understand what makes a video thumb-stopping in the first 3 seconds and why most don't make it
  • Have used AI tools to scale scripting, voiceovers, editing ideas, or prompt-based storyboarding
  • Enjoy working in a fast-moving team that values velocity over perfection
  • Strong English fluency (bonus if you can work across Hindi, Hinglish, or any other regional dialects)

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