Digital Content Strategist

10 hours ago

Coimbatore, Tamil Nadu, India beBeeStrategist Full time ₹ 90,00,000 - ₹ 1,20,00,000

About the Role

Nvelop Technologies is a leader in AI-powered, automated IT sourcing, enhancing procurement efficiency and speeding up time-to-market.

This role is for a Digital Content Strategist to develop and execute social media strategies, manage and optimize channels, create engaging content, and analyze performance metrics.

Key Responsibilities:

  • Develop a comprehensive social media strategy that positions Nvelop as a thought leader in AI-driven procurement.
  • Content Creation & Campaigns
    • Create high-quality, informative content on procurement best practices, AI use cases, and sourcing strategies.
    • Collaborate with the marketing team to amplify product updates, customer stories, and blog content.
  • Community Engagement
    • Engage with procurement professionals, industry influencers, and potential customers through comment threads and discussions.
    • Monitor relevant hashtags, groups, and conversations to surface industry insights.
  • Analytics & Optimization
    • Track and report on key metrics (reach, engagement rate, follower growth, click-through).
    • Identify which content formats resonate most with procurement audiences and iterate based on performance data.

Requirements:

  • Proven experience as a Digital Content Strategist or similar role in B2B SaaS, tech, or procurement.
  • Excellent copywriting skills — able to make complex topics approachable and compelling.
  • Familiarity with Canva (or similar tools) to produce polished, on-brand content.
  • Data-driven mindset with experience using analytics tools (native analytics, Hootsuite, or similar).
  • Ability to work cross-functionally with marketing, product, and leadership teams.

Nice-to-Haves:

  • Experience in procurement, supply chain, or enterprise SaaS marketing.
  • Knowledge of AI trends and ability to create educational content about their business impact.
  • Experience running paid social campaigns targeting procurement and sourcing professionals.

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