Strategic Marketing Manager

1 day ago


Kozhikode, Kerala, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 12,00,000
Job Description:">

Our ed-tech platform is revolutionizing education by providing quality learning at affordable prices. We offer top-tier coaching for students aiming to compete in competitive exams.

Key Responsibilities:">
  • Lead and execute marketing strategies to drive student acquisition and brand awareness.
  • Plan ATL activities such as hoardings, radio campaigns, newspaper ads.
  • Drive BTL campaigns including pamphlet distribution, kiosk setups, street activations.
  • Organize seminars and workshops in educational institutions, coordinating with schools, colleges, and coaching centers.
  • Collaborate with the academic and counseling teams to align marketing with business objectives.
  • Track campaign performance and optimize for better ROI.
  • Manage vendor relationships, logistics for on-ground events and campaigns.
  • Conduct market research to identify trends, opportunities, and competitor strategies.

Requirements: Bachelor's degree in Marketing or related field; MBA is a plus. 4-7 years of experience in offline marketing, preferably in the education or consumer industry.


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