High-Growth Category Manager

4 days ago

Bengaluru, Karnataka, India beBeeCategory Full time ₹ 1,66,30,000 - ₹ 2,15,90,000
Leadership Role in High-Growth Category Management

This is a senior leadership position that focuses on driving growth and expansion in a specific category. As the leader of this team, you will be responsible for setting the strategic direction, shaping the annual business calendar, and defining the propositions that power growth and repeat usage.

Key Responsibilities:

  • Develop and execute strategies to drive revenue growth, contribution margin, and healthy payback driven by strong repeat behavior.
  • Determine which dates, festivals, and events to prioritize across the year; turn them into quarterly and monthly category plans.
  • Create service offerings and bundles (price points, value-adds, packaging) that are authentic, differentiated, and drive users to opt.
  • Co-create briefs, segmentation, and channel plans (performance, CRM, brand); set success metrics; run experiments; optimize creatives, landing pages, and funnels.
  • Guide how the category is surfaced across app and web; improve conversion, and booking experience in partnership with Product, Design and Tech teams.
  • Set clear guardrails for accuracy, transparency, communication, and on-time delivery; raise ratings/NPS.
  • Institutionalize SOPs, SLAs, and a go-live checklist for content accuracy and fulfillment readiness.
  • Lead a high-performing category team; set goals, reviews, and a rigorous experimentation cadence.
  • Prioritize discovery, personalization, and checkout improvements; align on roadmaps and shared metrics.
  • Evaluate timely, zero-defect fulfillment; close the loop on issues with clear escalation paths and root-cause fixes.
  • Expand Supply, maintain pricing integrity, and support successful launch of new supply.
  • Plan and optimize GTM for the annual calendar and new propositions; measure incrementality and improve ROI quarter over quarter.

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