Digital Fundraising Strategist

7 days ago

Shimoga, Karnataka, India beBeeFundraising Full time ₹ 9,00,000 - ₹ 12,00,000
Job Overview

The role of a Digital Fundraising Specialist involves strategizing and executing Google Ads campaigns to boost donations and donor engagement.

This position requires expertise in campaign planning, keyword research, audience targeting, and performance analysis.

The ideal candidate will possess excellent analytical, communication, and problem-solving skills, with the ability to work independently and deliver results under tight deadlines.

">Key Responsibilities:
  • Campaign Planning and Execution: Develop and execute Google Ads campaigns to drive sustained growth in donation volumes and donor base.
  • Keyword Research and Targeting: Conduct thorough keyword research and audience targeting to ensure campaign relevance and effectiveness.
  • Performance Analysis and Reporting: Track, analyze, and report on campaign performance, providing actionable insights for growth and improvement.
Required Qualifications:
  • Degree and Experience: Bachelor's degree in Marketing, Business, or related field (desired but not mandatory if experienced) and minimum 3 years of proven experience in crowdfunding and performance marketing.
  • Google Ads Expertise: Strong expertise in Google Ads (Search, Display, YouTube, Performance Max) and hands-on experience with conversion tracking, remarketing, and analytics tools.
  • Analytical and Communication Skills: Excellent analytical, communication, and problem-solving skills with ability to work independently in a remote setup and deliver results under strict timelines.
Benefits and Metrics for Success:
  • Achieving and maintaining ROAS of 2+ across campaigns.
  • Steady growth in donation volumes and donor base.

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