Data-Driven Growth Manager
6 days ago
Livspace is a dynamic and innovative company that values teamwork, creativity, and growth. We believe in empowering our employees to take ownership of their work and contribute to the company's success. Our team consists of experienced professionals with a passion for digital marketing, innovation, and customer satisfaction.
Job Description:
We are seeking a highly skilled Digital Marketing Strategist with a strong technology background to drive our digital growth strategy. This role demands an expert in paid marketing, data-driven decision-making, and budget optimization. You will oversee multi-channel digital campaigns, ensuring maximum ROI and growth at scale.
Responsibilities:
- Develop and execute performance marketing strategies across Google Ads, Meta, Programmatic, LinkedIn, and other digital platforms.
- Manage and optimize digital marketing budget to achieve business KPIs.
- Oversee SEO, SEM, Display Ads, Affiliate Marketing, and Retargeting campaigns.
- Leverage data analytics, AI-driven insights, and automation tools to enhance marketing efficiency.
- Collaborate with product, tech, and creative teams to optimize ad performance and landing page experience.
- Drive conversion rate optimization (CRO) strategies to enhance customer acquisition.
- Monitor CAC, LTV, ROAS, and other key performance metrics, ensuring sustainable scaling.
- Stay ahead of industry trends, new ad formats, and emerging digital marketing innovations.
- Lead and mentor a high-performance marketing team.
Requirements:
- 6+ years of experience in performance marketing within a technology-driven environment.
- Proven track record of managing large-scale budgets and delivering strong ROI.
- Expertise in Google Ads, Facebook/Instagram Ads, LinkedIn Ads, Programmatic Advertising, and Affiliate Marketing.
- Strong analytical skills with experience in Google Analytics, Adobe Analytics, and data visualization tools.
- Hands-on experience with A/B testing, attribution modeling, and marketing automation platforms.
- Deep understanding of customer segmentation, audience targeting, and personalization techniques.
- Experience working with MarTech and AdTech stacks for data-driven campaign execution.
- Strong leadership skills with experience in team management and stakeholder collaboration.
- Excellent communication and problem-solving abilities.
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