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Data-Driven Business Strategist

2 weeks ago

Bengaluru, Karnataka, India Emerson Full time
Role Overview

As a Data-Driven Business Strategist, you will be working closely with multi-functional teams to develop and deliver data-driven solutions that support business objectives. Your expertise in digital analytics will drive business growth by providing actionable insights.

Main Objectives:
  1. Expert knowledge of Adobe Analytics, and Adobe Target products; good understanding of how to create reports, implement data collection through Adobe Tags, and to test and debug tags manually and/or by using debugging tools such as Observepoint or Omnibug.
  2. Conduct 'forensic' analysis, including data accuracy reviews and collaboration with multi-functional teams, to quickly identify and resolve data-quality issues.
  3. Stay ahead of issues and trends in online marketing, with an emphasis on analytics especially for privacy compliance and mobile as well as emerging technologies.

Qualifications:

  • Deep technical Adobe Suite expertise, specifically the Adobe Experience Cloud (Adobe Analytics, Adobe Target, and Adobe Tags).
  • Significant experience and understanding of digital analytics, marketing, tagging, A/B testing and personalization strategies and technologies.