
Digital Marketing Specialist Role
18 hours ago
Digital Marketing Specialist Role
We are seeking a skilled Digital Marketing Specialist to manage and optimise campaigns on Meta Ads and Google Ads. The ideal candidate will have experience in managing large-scale digital marketing campaigns, with a focus on delivering high-quality results for clients.
Key Responsibilities:- Plan, set up, launch, and optimise campaigns on Google Ads (Search, Pmax) and Meta Ads (Facebook & Instagram)
- Build and maintain account structures that support efficient testing and long-term scale
- Stay on top of algorithm changes, audience trends, and platform updates
- Set up, test and maintain conversion tracking across platforms (GA4, Meta, Google Ads)
- Troubleshoot and refine attribution setups
- Work with Shopify integrations, conversion APIs, and tagging systems
- Manage budgets, bids, ROAS targets, and pacing
- Optimise for CPL, CPA, or ROAS depending on client goals
- Use a mix of data and creative testing to improve results over time
- 5+ years of experience managing Meta Ads and Google Ads
- Experience working with both ecommerce and lead generation clients
- Fluent in English — both spoken and written
- Confident setting up conversion tracking, including GA4, Google Ads, and Meta Events
- Comfortable navigating Shopify and understanding how to connect and optimise ad tracking
- Ability to follow clear instructions, collaborate well, and ask questions when needed
This is a role for someone who is ready to deliver consistently, takes pride in their craft, and thrives in a collaborative environment.
Please apply only if you meet the above requirements and have a passion for digital marketing and a desire to learn and grow.
To stand out from the rest, include a short message telling us why this role suits you, along with a snapshot of your achievements in digital marketing.
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