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1 week ago
We are seeking a skilled Performance Marketing Specialist to plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram) to drive awareness, conversions, and growth for our business.
This role is ideal for someone who loves digital marketing, is data-driven, and wants hands-on exposure to running high-impact campaigns for a fast-growing consumer brand. You will work closely with creative, design, and e-commerce teams.
Key Responsibilities:- Develop and implement performance marketing strategies to achieve key outcomes – conversions, retention, and return on ad spend.
- Continuously analyze campaign data, optimize targeting, creatives, placements, and bidding strategies to maximize ROI.
- Track daily spends and campaign efficiency against KPIs to ensure alignment with business objectives.
- Stay updated on platform changes, trends, and competitor strategies to maintain market competitiveness.
- Share insights and reports with the marketing team to inform future campaigns.
- Candidate with a strong interest in digital marketing or up to 2-3 years of experience.
- Analytical mindset with comfort in working with data, numbers, and reports.
- Strong communication and collaboration skills.
- Passion for wellness and e-commerce marketing is a plus.
- Hands-on exposure to performance marketing in a fast-growing D2C business.
- Direct reporting to the brand and marketing team with strong learning opportunities.
- Opportunity to work on campaigns that directly impact growth and brand visibility.
- A collaborative, youthful, and growth-focused work environment.
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