Digital Marketing Specialist
1 day ago
We are seeking a skilled Digital Marketing Specialist to join our team at Onsurity. As a key member of our growth team, you will be responsible for executing and optimizing digital paid media campaigns to drive lead acquisition. Your expertise in running large-scale performance marketing campaigns, data analysis, and attribution tools will be instrumental in helping us achieve our goals.
Responsibilities:
- Align with the strategy, execution, and optimization of digital paid media for lead acquisition.
- Plan, define, and execute demand generation funnels.
- Develop and execute automated lifecycle marketing journeys to increase funnel conversion and retention rates.
- Work with the product team to understand user journeys.
- Develop customer segmentation, targeting, and contact strategies to maximize the performance of key segments.
- Consistently run A/B experiments to optimize open rates, click-through rates, and conversion rates across the funnel.
- Proof and QA to ensure 100% error-free execution.
- Manage daily operations of paid search, display, programmatic campaigns, and paid social media.
Requirements:
To succeed in this role, you should have:
- Bachelor's degree in marketing, business, or equivalent.
- 3+ years of experience in CRO tools to set up, launch, and report on A/B tests/multivariate tests with a focus on paid social, display, and video in the capacity of a Performance Marketing Manager or similar role.
- Agency & Vendor Management.
- Demonstrated experience in building and managing ad campaigns in AdWords, Facebook, and LinkedIn, preferably in a B2B environment.
- Experience in managing complex projects with multiple stakeholders with high attention to detail.
- Ability to turn complex data and insights into easily understood data stories.
- Experience in managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
- Proven working experience in digital marketing, particularly within the industry.
- Strong written and verbal communications skills.
- Report and analyze spend, performance, and campaign effectiveness.
About the Role:
The ideal candidate will have a proven track record of driving conversions through digital marketing efforts. You should have excellent analytical skills, ability to communicate complex ideas simply, and a keen eye for detail. We offer a competitive salary of $85,000 - $110,000 per year, depending on experience.
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