
Digital Marketing Data Analyst
2 days ago
Job Overview:
This is a key role in our organization, focusing on leveraging data to drive business decisions and growth. The ideal candidate will possess a strong analytical mindset, experience handling digital marketing data, and the ability to navigate various platforms.
Key Responsibilities:
- Data Analysis: The successful candidate will be able to collect and analyze large-scale data from multiple sources using SQL and BigQuery.
- Digital Marketing Analytics: Experience with web analytics tools (GA4, Adobe Analytics) and familiarity with common marketing channels (paid ads, SEO, email).
- SQL & Data Querying: Proficiency in extracting and manipulating data using SQL (BigQuery or similar databases) and ability to optimize queries and handle mid-to-large datasets.
- Multi-Source Data Wrangling: Comfortable cleaning, merging, and normalizing data from different platforms (CRM, ad platforms, surveys).
- Data Visualization & Reporting: Skilled in creating dashboards and reports with Looker Studio, Tableau, Power BI, or equivalent tools.
- Basic Statistical Methods: Understanding of fundamental statistics (e.g., hypothesis testing, regression basics) and ability to run A/B tests.
- Marketing Performance Metrics: Knowledge of KPIs such as CTR, CPA, ROI, LTV, etc.
- Communication & Stakeholder Management: Excellent at translating data insights into non-technical language and experience working cross-functionally with product, marketing, or data engineering teams.
- Critical Thinking & Problem-Solving: Strong analytical mindset to spot trends and derive strategic recommendations.
- Adaptability & Continuous Learning: Willingness to explore new analytical tools and stay updated with MarTech/AdTech trends.
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