Digital Marketing Data Analyst

2 days ago


Bikaner, Rajasthan, India beBeeDataAnalyst Full time ₹ 10,00,000 - ₹ 15,00,000

Job Overview:

This is a key role in our organization, focusing on leveraging data to drive business decisions and growth. The ideal candidate will possess a strong analytical mindset, experience handling digital marketing data, and the ability to navigate various platforms.

Key Responsibilities:

  • Data Analysis: The successful candidate will be able to collect and analyze large-scale data from multiple sources using SQL and BigQuery.
  • Digital Marketing Analytics: Experience with web analytics tools (GA4, Adobe Analytics) and familiarity with common marketing channels (paid ads, SEO, email).
  • SQL & Data Querying: Proficiency in extracting and manipulating data using SQL (BigQuery or similar databases) and ability to optimize queries and handle mid-to-large datasets.
  • Multi-Source Data Wrangling: Comfortable cleaning, merging, and normalizing data from different platforms (CRM, ad platforms, surveys).
  • Data Visualization & Reporting: Skilled in creating dashboards and reports with Looker Studio, Tableau, Power BI, or equivalent tools.
  • Basic Statistical Methods: Understanding of fundamental statistics (e.g., hypothesis testing, regression basics) and ability to run A/B tests.
  • Marketing Performance Metrics: Knowledge of KPIs such as CTR, CPA, ROI, LTV, etc.
  • Communication & Stakeholder Management: Excellent at translating data insights into non-technical language and experience working cross-functionally with product, marketing, or data engineering teams.
  • Critical Thinking & Problem-Solving: Strong analytical mindset to spot trends and derive strategic recommendations.
  • Adaptability & Continuous Learning: Willingness to explore new analytical tools and stay updated with MarTech/AdTech trends.

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