Digital Growth Strategist

2 weeks ago

Nagpur, Maharashtra, India beBeeUserAcquisition Full time ₹ 20,00,000 - ₹ 25,00,000
User Acquisition Specialist

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team.

About the Role

As a User Acquisition Specialist, you will be responsible for managing the entire UA funnel – from campaign conceptualization to in-depth performance analysis – with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

Key Responsibilities
  • Plan, launch, and optimize UA campaigns across various ad networks and DSPs.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs.
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
  • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
  • Calculate breakeven points and model projected LTV/ROI by user cohorts.
  • Understand and act on player journey metrics (e.g., New users: D0–D7; Retained users: D7+; Reactivated users).
  • Build dashboards and performance reports in tools like Looker Studio or Tableau.
  • Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user value.
  • Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
  • Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
  • Design and execute re-engagement campaigns for churned or low-activity users.
  • Collaborate with cross-functional teams to connect UA with retention and monetization strategies.
  • Stay current with platform updates and emerging ad tech.
  • Collaborate with the creative team to brief and conceptualize ad creatives.
  • Design and run creative test campaigns using structured methodologies.
  • Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS etc.)
  • Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.
  • Establish creative refresh cycles and rotation strategies to combat ad fatigue.
  • Act as the primary liaison with ad networks, agencies, and internal teams.
  • Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.

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