Senior Fashion Communications Professional

2 days ago

Rajkot, Gujarat, India beBeeFashion Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title: Public Relations Manager - Fashion

Our ideal candidate will be a seasoned professional with a strong network within the fashion media landscape and a deep understanding of the industry's trends, tone, and audience.

The role involves spearheading high-impact campaigns that elevate our clients' presence across editorial, influencer, and digital platforms.

  • Fashion Media Relations & Thought Leadership:
    • Build and maintain relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in fashion publications.
    • PR Strategy:
      • Design and lead integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
      • Event PR & Brand Showcases:
        • Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
        • Crisis Communication:
          • Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
          • Content & Messaging:
            • Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
            • Stakeholder Engagement:
              • Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
              • Executive Communications:
                • Support fashion founders and brand leaders with media training, key message development, and interviews.
                • Team Leadership:
                  • Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
                  • Performance Metrics & Reporting:
                    • Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
                    • Brand & Reputation Management:
                      • Position clients as trendsetters through storytelling, collaborations, and strategic brand alignment.

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