Senior Lead

4 days ago

Pune, Maharashtra, India beBeeMarketResearch Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Opportunity

Associate Principal/Principal Primary Market Research & AI Integration

About the Role

We are seeking an experienced leader to spearhead high-impact global research initiatives, guide teams, and collaborate with data science & AI specialists to modernize how we collect, synthesize, and communicate insights using the power of AI.

Key Responsibilities:
  • Lead and execute end-to-end PMR projects across therapy areas and geographies (US and international markets preferred), including ATUs, pricing, demand estimation, and patient journey studies.
  • Apply both traditional methodologies and AI-enhanced techniques (e.g., NLP, text analytics, automated coding) to enhance study design, analysis, and storytelling.
  • Utilize Generative AI tools (e.g., ChatGPT, Claude, custom LLMs) to accelerate insight synthesis, automate reporting, and augment qualitative and open-ended data analysis.
  • Promote the integration of machine learning models for survey optimization, segmentation, and forecasting.
  • Guide the adoption of AI-driven dashboards, conversational analytics, and virtual co-pilot solutions for clients and internal teams.
  • Manage and mentor a high-performing team of market researchers, fostering a culture of innovation, cross-learning, and continuous improvement.
  • Collaborate closely with clients and internal stakeholders to scope, design, and deliver insights aligned with business strategy.
  • Maintain strong vendor/field agency relationships while ensuring project timelines, budgets, and quality benchmarks are met.
  • Demonstrate storytelling excellence, crafting compelling and data-driven narratives that influence strategic decision-making.
What We Offer

A dynamic work environment, opportunities for growth and development, and a chance to make a meaningful impact in the field of primary market research and AI integration.

Requirements

A strong track record of leadership experience, expertise in primary market research and AI, and excellent communication and collaboration skills.

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