Content Marketing Manager

2 weeks ago


Mumbai, Maharashtra, India LOGISPRINT SOLUTIONS PRIVATE LIMITED Full time
Job Description

LogiNext is seeking a highly skilled Content Marketing Manager to drive the growth of its rich content strategy. This dynamic and flexible role requires developing and analyzing offline and online content behind every communication of LogiNext, ensuring that all marketing material aligns with our brand identity.

To succeed in this role, you should have hands-on experience with creative business writing and communication, web analytics tools, and expertise to turn creative ideas into effective content marketing. Exposure to large-scale cloud SaaS-based software companies or B2B domain is an added advantage.

The ideal candidate will be able to perform in agile and multi-tasking work environments, leading to remarkable growth and leadership opportunities. Key responsibilities include:

  • Designing, building, and maintaining social media presence
  • Identifying trends and insights, optimizing spend and performance based on the insights
  • Collaborating with internal teams to create landing pages and optimize user experience
  • Experimenting with various organic and paid acquisition channels
  • Producing valuable and engaging content for the website and blog

A strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points is essential. The successful candidate will also have knowledge of marketing methodologies, blogging software (WordPress), conversion analytics funnel, ABM campaigns, SEO/SEM, marketing database, email, social media, and display advertising campaigns.

In addition to technical skills, the ideal candidate should have a sense of aesthetics, great copywriting skills, and the ability to thrive in a fast-paced, rapidly changing work environment. A Bachelor's degree in 4 to 6 years of experience in content-based B2B marketing is required.

Estimated Salary: ₹1,200,000 - ₹1,800,000 per annum



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