Founding Team Member

2 days ago

Bengaluru, Karnataka, India beBeeGrowth Full time ₹ 1,80,00,000 - ₹ 2,10,00,000
Marketing Growth Specialist">

We are seeking a talented Marketing Growth Specialist to join our team. As a key member of our marketing department, you will be responsible for driving demand generation, brand awareness, and content-led growth for our B2B SaaS products.

Responsibilities:

  • Develop and execute growth initiatives across key channels with a focus on high-quality lead generation, ICP engagement, and brand authority.
  • Plan and execute an SEO strategy for inbound growth.
  • Use AI/LLMs for content ideation, clustering, and optimization.
  • Manage Google Ads focused on competitor and category keywords.
  • Continuously optimize for CAC, conversion rate, and pipeline velocity.
  • Create and share content across LinkedIn, Twitter, Reddit, Slack, G2, and ICP communities.
  • Monitor relevant conversations and plug in value-added content.
  • Develop blogs, playbooks, and opinion pieces that resonate with SaaS decision-makers.
  • Collaborate with internal experts for founder-led content and external contributors for co-marketing.
  • Build and segment ICP contact lists.
  • Run high-conversion nurture campaigns using tools like HubSpot, Customer.io, or similar.
  • Research relevant global SaaS events for brand participation.
  • Plan, host, and promote webinars with industry voices and prospects.
  • Identify high-intent platforms (newsletters, SaaS blogs, marketplaces).
  • Run paid placements and co-branded content for lead generation.

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