Paid Media Strategist

7 hours ago


Solapur, Maharashtra, India beBeePerformance Full time ₹ 8,00,000 - ₹ 12,00,000

About Performance Marketing Jobs

We're seeking a skilled Paid Media Specialist / Manager to lead performance campaigns across digital platforms.

Key Responsibilities:

  • Develop and optimize paid media strategies, leveraging Google Ads, Meta Ads, and other channels.
  • Manage end-to-end campaign execution: audience targeting, ad creative development, bid management, and performance analysis.
  • Analyze data to identify trends, areas for improvement, and opportunities for growth.
  • Collaborate with design and content teams to craft compelling ad creatives and messaging.
  • Stay up-to-date on industry trends, algorithm changes, and ad-tech innovations.
  • Prepare regular performance reports with clear KPIs (CPC, CTR, ROAS) for stakeholders.
  • Optimize campaign budgets and pacing for maximum ROI.

Requirements:

  • 2-5 years of experience in paid media/performance marketing (agency experience preferred).
  • Strong hands-on expertise with Google Ads (Search, Display, YouTube) and Meta Ads Manager.
  • Familiarity with programmatic and e-commerce platforms (Amazon Ads) is a plus.
  • Excellent analytical skills and proficiency in Google Analytics, Tag Manager, and reporting dashboards.
  • Ability to manage multiple accounts and deliver high-performing results.
  • Google/Meta certifications are a significant advantage.


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