Market Research Analyst
4 days ago
Fairfest Media Limited, a leading organizer of trade shows in India, is seeking a skilled Market Analyst to join its dynamic team. As a Market Analyst, you will play a critical role in analyzing industry trends, customer data, and market insights to support strategic decision-making.
Key Responsibilities:
- Conduct market research to identify trends, competitor activities, and industry developments.
- Analyze customer, exhibitor, and visitor data to generate insights that drive strategic decisions.
- Develop forecasts and reports on market trends, pricing strategies, and growth opportunities.
- Monitor the performance of events and exhibitions to assess impact and ROI.
- Support the business development team by identifying new client segments and potential partnerships.
- Collaborate with cross-functional teams to provide actionable insights and recommendations for optimizing event performance and market positioning.
- Track and report on key performance metrics (KPIs) to optimize event outcomes.
Requirements:
- Bachelor's degree in Marketing, Business, Economics, Data Analysis, Statistics, or a related field.
- 2-3 years of experience in market research, business analysis, or a similar role.
- Strong analytical skills and experience working with data tools (e.g., Excel, Power BI, Tableau).
- Proficiency in data analysis, forecasting techniques, and creating detailed reports.
- Excellent communication and presentation skills with the ability to convey complex insights to non-technical stakeholders.
- Experience in the event, trade show, or tourism industry is a plus.
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