Lead Visual Strategist

2 hours ago

Gulbarga, Karnataka, India beBeeGraphicDesigner Full time ₹ 7,20,000 - ₹ 14,40,000

Job Title: Lead Visual Strategist

About the Role:

We are a cutting-edge digital agency that specializes in transforming ambitious brands into compelling visual experiences.

As a Lead Visual Strategist, you will spearhead the development of innovative concepts and creative solutions across social media, web, ads, emails, and brand systems. You will translate client briefs into bold, on-brand visuals and mentor designers while collaborating closely with copywriters, performance analysts, and web developers.

Main Responsibilities:

  • Concept & Campaign Development: Develop strategic ideas and visual territories; create mood boards, key visuals, and campaign systems for multi-channel rollout.
  • Digital-first Design: Create platform-ready assets for social media, display/paid ads, landing pages, email headers, website hero banners, and content hubs.
  • Brand Stewardship: Establish and evolve brand guidelines, component libraries, and templates; ensure consistency across touchpoints.
  • Art Direction: Guide photoshoots/illustrations; source or brief visual assets; set tone for motion where relevant.
  • Collaboration & Handover: Work with copywriters, media planners, and dev teams to deliver pixel-perfect files; prepare exports/specs for Meta/Google/email platforms.
  • Iteration & Performance Analysis: Interpret creative testing/analytics to refine designs (A/B learnings, thumb-stop rate, CTR, readability).
  • Quality & Speed Management: Manage multiple projects, keep timelines, and maintain high-quality work under tight deadlines.
  • Mentorship: Review work, provide actionable feedback, and help level up the design team.

Required Skills & Qualifications:

  • 5–8+ years of professional design experience (agency or fast-paced brand preferred) with a strong digital portfolio.
  • Mastery of Adobe CC (Photoshop, Illustrator, InDesign) and Figma (layouts, components, auto-layout).
  • Excellent sense of typography, color, layout, and visual hierarchy; strong composition and iconography/illustration skills.
  • Fluent in platform specs (sizes, safe areas, file weights), exporting/optimization for web and email.
  • Ability to concept quickly from minimal briefs, present work clearly, and justify decisions with brand and performance goals.
  • Organized files, versioning discipline, attention to detail, and comfort with feedback/iterations.
  • Degree/diploma in Design/Visual Communication or equivalent experience.

Nice-to-Haves (Preferred):

  • Motion graphics basics (After Effects); simple micro-animations for social/ads.
  • Experience with HTML5 banners, responsive web layouts, or collaborating with front-end teams.
  • 3D/CGI (Blender/C4D), photography/retouching, or illustration.
  • Comfortable with A/B testing, creative analytics, and rapid experimentation.
  • Familiarity with AI-assisted tools (e.g., Firefly, Midjourney) for ideation and variations.

Tools You Know (or Learn Fast):

  • Adobe Photoshop, Illustrator, InDesign
  • Figma (design systems, components, prototypes)
  • After Effects/Premiere (bonus)
  • Asset libraries and PM/communication tools (e.g., Google Workspace, Slack, Notion/Jira, Drive)

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