Achieve Success in Our Dynamic Team as Lead Campaign Strategist

23 hours ago

Chennai, Tamil Nadu, India beBeeCampaign Full time ₹ 9,00,000 - ₹ 12,00,000
Lead Campaign Strategist

Rus Education is a leading Overseas Education Provider in India.

We are looking for a strategic and results-driven Lead Campaign Strategist to lead, plan, and execute marketing campaigns across multiple channels.

The successful candidate will be responsible for ensuring that campaigns are effectively designed, executed, monitored, and optimized to achieve business goals such as lead generation, brand awareness, and customer engagement.

Main Responsibilities:

  • Plan, develop, and execute integrated marketing campaigns (online & offline) aligned with business objectives.
  • Manage campaign budgets, timelines, and resources efficiently.
  • Collaborate with sales, product, content, and design teams to ensure cohesive campaign execution.
  • Monitor and analyse campaign performance metrics, providing actionable insights for optimization.
  • Handle end-to-end campaign lifecycle – from ideation, targeting, and content creation to execution and reporting.
  • Oversee digital marketing activities including social media, email, paid ads, SEO, and influencer outreach.
  • Ensure brand consistency and messaging across all campaigns.
  • Identify new opportunities for campaigns and partnerships to enhance visibility and conversions.
  • Prepare campaign performance reports and present them to management.

Requirements & Skills:

  • Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
  • Proven experience (3–5 years) in campaign management, preferably in EdTech/FMCG/IT.
  • Strong understanding of digital marketing platforms (Google Ads, Facebook Ads, etc.).
  • Excellent project management, organizational, and multitasking skills.
  • Data-driven mindset with ability to interpret campaign analytics and ROI.
  • Strong creative thinking and problem-solving skills.
  • Excellent communication and interpersonal skills for cross-functional collaboration.

About Us:

Rus Education has successfully facilitated thousands of students from all across India in securing seats for MBBS in Russia.

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