Social Media Marketing Lead

3 days ago

Bengaluru, Karnataka, India beBeeDigitalMarketing Full time ₹ 30,00,000 - ₹ 40,00,000
Role Overview

As a key member of our team, you will be responsible for developing and executing social media strategies to drive business growth and increase brand awareness.

  • Developing and implementing social media campaigns across multiple platforms to engage with target audiences and promote company values.
  • Creating and curating high-quality content that resonates with our audience and showcases our unique value proposition.
  • Monitoring and analyzing campaign performance using data and analytics tools to inform future marketing decisions.

Key Responsibilities:

  • Ownership of Social Media mandate overlooking social Go-To-Market strategy and influencer campaign management
  • Developing Go To Market strategies for Shorts social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals
  • Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly
  • Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
  • Inform and sometimes implement paid media to drive reach
  • Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.

Requirements:

  • Minimum 6-9 years of relevant experience in social media marketing and influencer marketing across agencies or client side
  • Strong understanding of the KOF Short Format Video Ecosystem in India,SFV influencers, cutting edge social and marketing work in the market.
  • Proficiency in project management and marketing execution across channels and markets
  • Good record of creativity and data driven optimization, especially in social media marketing.
  • Ability to work on multiple projects simultaneously in a fast paced dynamic environment, handle complex budgets and multiple campaigns.
  • Excellent written and verbal communication skills.
  • Strong understanding of social media best practices and campaigns in India and around the world, and the best Brands and Agencies.
  • Experience in social analytics, knowledge of social media monitoring and listening tools
  • Strong strategic thinking and comfortable with data backed decision making
  • Demonstrated strong performance in prior roles, with independence, strong sense of ownership and ability to form own point of view and recommendations.
  • Proven team player, excellent interpersonal skills.
  • Distinctive problem solving and analysis skills and innovative thinking for campaign roll out.
About Us

Our mission is to deliver tailored solutions that resonate deeply with audiences.

Inside Ideas Group and its' affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.

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