Senior Brand Lead

1 day ago


Kanpur, Uttar Pradesh, India beBeeCommunications Full time ₹ 13,00,000
Key Role: Marketing & Brand Communications Manager

We are seeking a highly skilled professional to lead our brand and communication efforts.

The ideal candidate will have hands-on experience in Marcom and integrated marketing execution, particularly in consumer-focused industries such as garments or fashion retail.

  • Interacting with advertising/media agencies, providing briefs, evaluating, and implementing 360-degree creative plans.
  • Strategizing, designing, and executing brand communication for the brand.
  • Recommending and managing all brand activity to ensure fit with brand strategy and corporate guidelines.
  • Owning end-to-end brand communication, including campaigns, influencer marketing, content, and storytelling.

Main Responsibilities:

  • Developing multi-channel marketing initiatives to support business objectives.
  • Packaging development and design aesthetics.
  • Ideating creative routes for newly launched products/services and conceptualizing end-to-end execution.
  • Event/exhibition management, strategic and tactical campaign deployment.
  • Initiating and conducting relevant research through research agencies.
  • Analyzing the performance of branding initiatives and campaigns through metrics such as ROI, engagement, and brand health.
  • Managing corporate identity, electronic communications, internal communications, corporate events program, publications, and other marketing materials.
  • Developing and implementing internal and external communications programs, including better negotiations with vendors for cost-effectiveness.

Benefit Highlights:

  • Opportunity to drive market growth through effective brand management.
  • Chance to develop and execute innovative marketing strategies.
  • Collaborative work environment with experienced professionals.


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