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Digital Advertising Lead

2 weeks ago

Hyderabad, Telangana, India Centstone Full time
Job Overview

We are seeking a seasoned Senior Digital Ad Manager - E-commerce to spearhead our e-commerce advertising initiatives. As a key member of our team, you will be responsible for developing and executing effective online advertising strategies to drive sales, enhance customer engagement, and increase brand visibility on our e-commerce platforms.

Key Responsibilities
* Develop and manage e-commerce advertising campaigns across platforms like Amazon, Flipkart, Google Ads, Facebook, and other relevant channels.
* Analyze market trends, customer behavior, and competitor activity to optimize ad targeting and performance.
* Collaborate with cross-functional teams - Product, Marketing, and Sales - to align advertising strategies with business objectives.
* Create and optimize ad content, including product listings, banners, and promotional materials.
* Monitor and report on campaign performance, providing insights and recommendations for improvement.
* Manage and optimize ad budgets to ensure ROI-driven campaigns.
* Stay up-to-date with the latest e-commerce advertising trends, platform updates, and best practices.

Requirements
* 5-8 years of experience in e-commerce advertising, digital marketing, or a related field.
* Proven track record of successfully managing and optimizing e-commerce ad campaigns.
* Strong understanding of e-commerce platforms, online marketplaces, and digital advertising channels.
* Analytical skills with experience using tools like Google Analytics, Excel, and data analysis software.
* Excellent communication, collaboration, and project management skills.
* Bachelor's degree in Marketing, Business, or a related field.

Nice to Have
* Experience with consumer electronics or similar industries.
* Certification in Google Ads, Facebook Ads, and Amazon Advertising.
* Familiarity with design tools like Adobe Creative Suite.