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Senior Content Marketing Specialist

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Pune, Maharashtra, India beBeeContent Full time ₹ 6,00,000 - ₹ 12,00,000
Content Strategist Job Description

Job Overview:

We are seeking a highly motivated content strategist to develop and execute comprehensive content strategies that drive traffic, generate leads, and build brand awareness.

The ideal candidate will be responsible for determining the most effective formats to communicate various types of content, identifying ways to increase brand presence, and conducting keyword research.

  • Cultivate content marketing strategies targeted at driving engagement, generating leads, delivering sales, retaining customers, building brand awareness, and hitting key content metrics.
  • Develop a cohesive brand voice to ensure consistency across all content assets.
  • Work with internal and external collaborators and creative resources to deliver high-quality content assets that align with our brand voice and strategy.
  • Track and advance the editorial calendar, and regularly measure and distill progress results to apply data-driven insights to future content strategies.
  • Apply SEO, content development, distribution, and measurement to effectively tailor content to reach target audience personas.
  • Manage digital and social content channels, including email or newsletter distribution, with an understanding of best practices on each channel.
  • Assist with integrating content strategy deliverables and time-specific brand campaigns to drive campaign goals.
  • Mobilize storytelling opportunities or optimize existing content on all channels owned, earned, and paid platforms.
  • Establish strategies for media relations, seeking placements in print, broadcast, and online channels, and create corresponding content including press releases, articles, and presentations.
  • Build relationships with thought leaders and nurture brand awareness, while gathering knowledge of industry trends.
  • Test and implement innovative and relevant methods of measuring content, campaigns, and tools, keeping in mind the purpose of the derived results.