Content Strategy Specialist

6 days ago

Pune, Maharashtra, India beBeeContent Full time ₹ 10,00,000 - ₹ 15,00,000

Job Title: Content Marketing Specialist.

The ideal candidate will have a strong background in content strategy and creation for B2B audiences. This role will be responsible for creating strong first impressions with target customers, articulating company value and differentiation.

The Content Marketing Specialist will need to be (or become) a subject matter expert on various industries and speak the language of key decision-makers.

This role will own and maintain a content calendar across formats with the express remit of attracting new customers and engaging communities.

The candidate will also manage website-related content and leverage tools to create, scale, and optimize content.

Key Responsibilities:

  • Develop a comprehensive content strategy to achieve marketing goals.
  • Plan and manage a sustainable content calendar across formats, including blog posts, whitepapers, case studies, newsletters, PR, product copy, and website content.
  • Identify content gaps and generate content that will grow reach, engagement, and demand.
  • Create content streams across corporate marketing, product marketing, and executive brand building.

Desired Profile:

  • 3-5 years of experience in content strategy, editorial planning, and production for B2B organizations.
  • History of measurable results across channelswebsite, blog, social media, PR, thought leadership, and sponsored content.
  • Exceptional writing, editing, and storytelling skills, with a portfolio of published work.
  • Demonstrated success in driving content that generates traffic, leads, or engagement.

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