Senior Content Planner

4 days ago

Kanpur, Uttar Pradesh, India beBeeContentStrategist Full time ₹ 9,00,000 - ₹ 11,25,000

We are seeking a skilled professional to join our dynamic onsite content team.

Job Description

The Content Strategist will be responsible for driving insights and strategic responses to briefs, as well as leading a "mobile first" and short-form content agenda in line with best practice standards.

  • Developing actionable insights from data to inform content strategy
  • Driving a "best practice" approach to content and overall quality assurance of content created within the U-Studio
  • Collaborating with cross-functional teams to develop effective briefs and agency briefings
  • Working closely with brand teams to craft tailored briefs for specific job objectives

To succeed in this role, you will need:

  • A minimum of 3 years' experience in a strategy role with content strategy as a core function
  • A strong understanding of content marketing principles, including social media, mobile, search, display, e-commerce, and digital out-of-home advertising
  • Excellent verbal communication and presentation skills, with the ability to distill complex ideas into clear, concise messaging
  • Previous experience in FMCG, particularly in personal care/skincare
  • Comfort working in a fast-paced, changing environment with multiple priorities and deadlines

Ours is a values-driven organization that prioritizes ambition, imagination, inspiration, learning, results, and inclusivity.

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