
Creative Content Strategist
3 days ago
A Creative Content Strategist is needed to develop and execute a content strategy that drives brand engagement and conversion across creative and performance marketing.
The ideal candidate will have 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
Key Responsibilities:
- Content Strategy & Planning:
Develop and lead the overall content strategy for the audience segment, aligned with brand goals and marketing objectives.
Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
Drive consistency in brand voice and storytelling across all content formats.
- Creative Content Development:
Ideate and Execute content for website, email, blogs, landing pages, product pages, and brand campaigns.
Create engaging narratives around hair health, product education, and customer stories.
- Performance Marketing Creatives:
Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).
Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.
- Cross-functional Collaboration:
Work closely with designers, video editors, performance marketers, and product managers to deliver high-impact campaigns.
Provide content support for partnerships, influencers, CRM, and retention initiatives.
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